For SRG International, House of Yellow creates content around some of Europe’s biggest food and FMCG trade fairs, including ISM in Cologne and TUTTOFOOD Milano. Our involvement goes beyond filming: we also developed the visual stand branding for the Reese’s presence, creating a consistent and recognizable experience across the fairs. On location, we capture the build-up, the people, the products, the activations, and the energy of each event—turning the entire experience into content made for social and brand communication.