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Klibansky – Superman

A bold visual campaign that merges contemporary art and iconic pop culture through cinematic storytelling, dynamic content, and striking creative direction.
'26
Art
Commercials, Social campaigns
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Impressions
2.800.000
Followers
+22.000
Countries
32
Engagements
180.000

The client

Joseph Klibansky, a Dutch contemporary artist, collaborated with Superman on a bold campaign merging art and pop culture—creating a powerful visual statement that blends iconic symbolism with his signature polished aesthetic.
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The process

To amplify the launch of Joseph Klibansky’s collaboration with Superman (DC / Warner Bros.), House of Yellow developed a content-driven campaign that builds momentum both leading up to and during the gallery opening. Through a mix of bold teasers, behind-the-scenes content, and dynamic shorts, we showcased the artworks while revealing the story behind the collaboration.

By combining artistic detail with cinematic storytelling, the campaign brings the world of Klibansky and Superman together in a powerful and engaging way.

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The project

The campaign was designed to generate maximum impact around the collaboration between Joseph Klibansky and Superman (DC / Warner Bros.). By combining striking visual content with behind-the-scenes storytelling, the project builds anticipation and brings the creative process to the forefront.

The result is a powerful and visually engaging campaign that positions the collaboration as a unique crossover between contemporary art and global pop culture.

Big thank you to:

Concept & production: House of Yellow.
With gratitude to: Joseph Klibansky.

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