Office

Hertogstraat 38
5611 PB,  Eindhoven
The Netherlands

Marco Schuitmaker — Loesoe

From concept to videoclip and social-first storytelling, bringing Marco Schuitmaker’s “Loesoe” to life through a visual world built to entertain, connect, and keep the story moving beyond the music video.
'26
Videoclip
Artists, Social campaigns
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Impressions
4.800.000
Followers
+32.000
Countries
3
Engagements
285.000

The client

Marco Schuitmaker is one of the Netherlands’ fastest-growing artists, known for his energetic sound, distinctive personality, and strong connection with his audience. For his track “Loesoe”, he wanted to build more than a traditional music video — creating a visual world that could live across both the full release and short-form content.
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The process

House of Yellow was involved from the very beginning, developing the concept and visual direction for the “Loesoe” videoclip. From the overall storyline and creative approach to production and post-production, every element was designed to bring the track to life visually. Alongside the main video, we developed a series of short-form videos, each telling its own part of the story and creating additional moments around the release.

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The project

The result is a complete visual campaign built around “Loesoe” — combining a full music video with a series of social-first shorts that extend the story beyond the main release. By creating multiple chapters around one concept, the project gives the song a stronger visual identity while generating content that keeps the audience engaged across platforms.

Big thank you to:

Concept & production: House of Yellow.
With gratitude to: Marco Schuitmaker.