Office

Hertogstraat 38
5611 PB,  Eindhoven
The Netherlands

HTC

A dynamic event and brand storytelling project capturing 25 years of innovation, community, and the next chapter of High Tech Campus Eindhoven.
'25
Campus
Corporate, Events
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Impressions
950.000
Followers
+6.500
Countries
8
Engagements
55.000

The client

High Tech Campus Eindhoven is one of Europe’s leading innovation hubs, bringing together tech companies, startups, and research institutes in a single ecosystem designed to accelerate collaboration and development. With a strong focus on innovation, technology, and community, the campus is home to a wide range of forward-thinking initiatives. Over time, House of Yellow has partnered with High Tech Campus Eindhoven on multiple projects, building a collaboration that blends corporate storytelling with a more human, experience-driven approach.
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The process

For High Tech Campus Eindhoven, we captured two key moments that highlight both celebration and evolution. The 25th anniversary transformed the campus into the setting of a large-scale, festive picnic, where employees came together for a unique shared experience. Alongside that, we documented the reveal of their new logo—marking a fresh chapter for the brand.

From spontaneous, high-energy moments during the event to a more focused and cinematic approach around the reveal, the process was all about translating both atmosphere and identity into strong, engaging content.

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The project

The project combined two stories into one: celebrating 25 years of community while introducing a renewed visual identity. Through a dynamic aftermovie, photography, and content around the logo reveal, we created a cohesive set of visuals that capture both the energy of the event and the significance of the rebrand.

The result is content that not only makes you feel like you missed out on an epic day, but also positions High Tech Campus Eindhoven as a brand that continues to evolve and look forward.

Big thank you to:

Concept & production: House of Yellow.
With gratitude to: HTC.