Hertogstraat 38
5611 PB, Eindhoven
The Netherlands
For High Tech Campus Eindhoven, we captured two key moments that highlight both celebration and evolution. The 25th anniversary transformed the campus into the setting of a large-scale, festive picnic, where employees came together for a unique shared experience. Alongside that, we documented the reveal of their new logo—marking a fresh chapter for the brand.
From spontaneous, high-energy moments during the event to a more focused and cinematic approach around the reveal, the process was all about translating both atmosphere and identity into strong, engaging content.
The project combined two stories into one: celebrating 25 years of community while introducing a renewed visual identity. Through a dynamic aftermovie, photography, and content around the logo reveal, we created a cohesive set of visuals that capture both the energy of the event and the significance of the rebrand.
The result is content that not only makes you feel like you missed out on an epic day, but also positions High Tech Campus Eindhoven as a brand that continues to evolve and look forward.
Concept & production: House of Yellow.
With gratitude to: HTC.