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SRG International – Reeses

A playful cinematic campaign that brought Reese’s back to the spotlight through immersive storytelling, bold visuals, and a larger-than-life takeover of Amsterdam.
'26
FMCG brands
Commercials, Launches
PlayPlay
VideoVideo
PlayPlay
VideoVideo
Impressions
3.500.000
Followers
+28.000
Products sold
+420.000
Countries
12
Engagements
250.000

The client

SRG International is a Netherlands-based global distribution and brand partner, connecting FMCG brands with retail markets across Europe and beyond. With decades of experience, they specialize in simplifying complex route-to-market strategies through integrated logistics, sales, and brand support. Operating in more than 70 countries, SRG International continues to help brands scale and grow internationally.
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The process

To support the relaunch of Reese’s, House of Yellow partnered once again with SRG International to create a bold and eye-catching campaign. Centered around the iconic sweet-and-salty combination, we developed a concept that brings the brand to life through playful and immersive storytelling.

Timed with King’s Day, the teaser was set in Amsterdam, featuring a giant Reese’s mascot taking over the city streets. Through cinematic visuals and a strong narrative, the campaign delivers a distinctive and memorable brand moment.

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The project

The campaign created a standout relaunch moment for Reese’s, building excitement around its signature sweet-and-salty identity. By turning the streets of Amsterdam into a playful stage, the video delivers a bold and memorable visual experience that captures attention instantly.

The result is a distinctive piece of content that strengthens brand awareness and positions Reese’s as an iconic treat within the Dutch market.

Big thank you to:

Concept & production: House of Yellow.
With gratitude to: SRG International.

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